OUR STORY

Founded in 1975 by Howard Sagrans, and under the sole ownership of Colin Peddie since 1992, we have grown from our humble beginnings as a renovated first-floor apartment near Cambridge's historic Harvard Square to seven retail locations spread in all directions across the Greater Boston area.

By implementing a foot and biomechanical analysis in the shoe selection process - what we call The Right Fit - in early 1992, we helped to pioneer the gait assessment component now prevalent among most running and walking specialty stores across the nation.

Through a commitment to exceptional customer service and an unparalleled depth of knowledge for the products we carry and the ways in which they work, we have won the prestigious BEST OF BOSTON award (given by Boston Magazine) an unprecedented 13 times, an honor we take very seriously.

Ultimately, our mission is to bring you all the passion, knowledge, and honesty that we share for our sport, in an effort to help you successfully pursue your own personal goals for a healthy life.